Imagination Park Technologies Inc. announced that the UltraStar Multi-tainment Center at Ak-Chin Circle, an enterprise of the Ak-Chin Indian Community, will implement a new futuristic augmented reality (AR) designed to change the theatrical experience and social culture within the one-of-a-kind world-class facility.
Imagination Park Technologies creates engaging and interactive holographic content delivered by its cloud-based AR enterprise platforms. The company provides products for mobile phones and wearable headsets and enables UltraStar customers to point their phones at logos, signs, posters and landmarks to view or retrieve coupons, messages, videos and more.
Customers just need to download Imagination Park’s XenoPlay™ AR mobile browser app from the app store to open up a new world of interactive entertainment digital options while inside the center.
“We plan on using AR to add a new level of excitement and create cross-promotions and scavenger hunts between our entertainment destinations,” says Laurie McCartney, Director of Marketing Operations at UltraStar. “The beauty is, we can very easily manage the AR campaigns ourselves. We don’t need an outside company or expensive application developers. We just simply drag and drop images and icons that we have on hand to activate them in minutes.”
The multi-tainment center features state-of-the-art digital theaters, bowling, bars, restaurants, night clubs, sports lounges, shops, live entertainment, laser tag and arcade gaming, as well as corporate and private event facilities. It will use Imagination Park’s AR platform to further engage customers and encourage them to explore other venues within the facility.
UltraStar is recognized for pioneering the digital age of cinema. It is the first theater group in the world to be fully equipped with Pure Digital Cinema® powered by DLP Cinema® technology in all of its locations.
To get a better sense of what you will see, download XenoPlay from your app store and check out the demo on imaginationpark.com. UltraStar Multi-tainment Center at Ak-Chin Circle is located at 16000 N. Maricopa Road in Maricopa. For more information, log on to ultrastaraz.com.