by Bill Tybur, Marketing Director of Attesa
If you drive west on Interstate 8 from Casa Grande and look south, between the Bianco and Montgomery Road exits, you’ll see about four square miles of land that’s been farmed for decades. This August, instead of corn fields, earth moving equipment on site will signal the beginning of Attesa, a new 2,360-acre motorsports technology community announced in June 2016.
Attesa is being master planned to create a strong economic engine for Pinal County, serving as an educational partner with universities and community colleges conducting next generation automotive and energy research and development and providing fertile ground for automotive innovation.
Its foundation is a Motorsports Technology Core featuring one road-racing track primarily dedicated to testing, another for members of a private club and a driver experience center, multi-use area and a karting facility.
There will also be a 300-room hotel and 30,000 square-foot convention center, a nearby retail and entertainment district and a 1.2 million square-foot plaza with solar canopies to create both power and shade. As well, there will be industrial, commercial and residential areas.
The rationale behind the total community philosophy of Attesa is to combine technology and entertainment uses. It can best be illustrated by Lucid Motors’ recent announcement that the electric car company is building a $700 million manufacturing plant in Casa Grande.
Lucid will be building advanced engineered vehicles that will compete with Tesla and other carmakers. Long before the cars go into production, literally thousands of pieces, components and integrated systems have to be designed, developed and tested – both in a virtual or laboratory environment and on the road, in a real-world environment.
Attesa will offer companies like Lucid the facilities necessary to complete many of those steps. Some of Attesa’s industrial parks will feature direct access to the track for real world testing on a 2.8-mile course built to FIA 2 (Federation Internationale de l’Automobile) safety standards.
The FIA standard is important because the same track features that make for great racing also make for an ideal testing circuit; where everything from steering and handling and braking and accelerating to suspension calibration, battery life, controller efficiency and aerodynamics can be proven.
Attesa will also include lodging, housing, food service and entertainment for visitors and employees of various hi-tech companies.
The high-rise resort hotel and convention center will provide luxury accommodations for company guests and temporary workers. The nearby entertainment district will offer a wide variety of dining options, from gourmet restaurants and night clubs and sports bars to coffee shops and specialty comfort foods. Attesa is also planning to have arcades, a motorsports museum and boutique retail shops.
And the solar-canopied plaza, almost a half-mile long and as wide as the length of a football field, is planned to host fairs, car shows, music events and more, providing year-round entertainment options.
For those who want to live where they work or play, Attesa has 355 acres planned for residential use. There will be room for apartments, condominiums and single-family homes, including large luxury homes with airplane hangars or helipads with “through the gate” access to Attesa’s 6000-foot private air strip.
Of particular interest to hard core car enthusiasts, whether they work at Attesa or not, will be its “Garage Majal” casitas. These two-story homes will feature car storage and garage space on the ground floor with living quarters upstairs. Uniquely, the Garage Majals at Attesa will be zoned to allow actual residency, meaning private club members can live, sleep, eat and entertain in the same space they park their performance cars.
Car club members will have exclusive access to drive on Attesa’s private track. Like the test track, which will occasionally host major national and international racing events, the private track will be 2.8 miles in length, built to FIA safety standards, and immediately accessible from the Garage Majals.
Attesa will attract two different audiences. First and foremost are the manufacturers, race teams, performance companies and others, including driverless car companies, who need a convenient, environmentally responsible place to research, develop, test and build.
Second is the true performance enthusiast, the car freak who loves driving his or her Porsche, BMW, Ferrari or vintage race car at speed the way golfers are addicted to hitting the links every chance they get. The difference, of course, is the Private Club at Attesa offers a race circuit, garages and luxury clubhouse instead of a golf course.
Attesa is a place car people dream about. With groundbreaking scheduled for fall 2017, that dream is about to come true.