Lucid Studio Opens in Scottsdale

The future of Casa Grande is plugged into electric vehicles, and it’s getting closer.

Lucid Motors, the luxury electric vehicle manufacturer that will fill its first consumer orders later this year from its Casa Grande factory, opened its first Arizona design studio in August.

The retail location at Scottsdale Fashion Square had a steady stream of visitors two weeks after its debut as reservation holders excited to get closer to their Air model mixed with onlookers snapping social media posts and shoppers asking when the company would be coming out with an SUV. The answer is 2023.

This is the ninth of the initial 19 showrooms Lucid plans to open this year and gives visitors a close-up look at a Lucid Air Touring production model and a 4K virtual reality configurator to “test drive” everything from the 9.9-second quarter-mile time to all available color schemes.

Its non-dealership sales model allows customers to shop completely online, in-person, or using some hybrid of the two to fulfill their needs.

Depending on the trim level, the price of the luxury sedans runs from $69,000 to $131,500, when savings from federal tax credits and three years of free Electrify America charging are included. A per-charge range of up to 517 miles is projected; the best in the industry.

The studio is open during mall hours, 10 a.m. to 9 p.m. Monday through Saturday and 11 a.m. to 6 p.m. Sunday. A service center for the vehicles is scheduled to open nearby before the end of 2021.

An hour’s drive away, Lucid — now a publicly-traded company (LCID) — prepares to fulfill its first vehicle reservations as construction starts on Phase 2, which will add 2.4 million square feet and produce the highly anticipated Project Gravity SUV.