An announcement from the Maricopa Association of Governments
Where are you headed today? This simple question is an important one for the Maricopa Association of Governments (MAG). The agency is seeking 14,000 people to join the 2016 MAG Household Travel Survey. This app-based household travel survey is one of the first of its kind in the nation using a smartphone app to reduce the burden on respondents while increasing the accuracy of the information received.
Current travel data helps planners improve “livability” in the Phoenix region by understanding the travel patterns of Valley drivers, bike riders, transit users and pedestrians in Maricopa, Pinal, and portions of Yavapai and Gila counties. MAG’s Travel Survey is so important that participants are compensated for completing the survey. Since the last survey took place in 2008, the region has grown tremendously. Several new transportation modes, such as light rail and RAPID bus service are in place that have changed how we travel. A formal evaluation of the transportation needs of area residents helps state and local officials make decisions to improve roads, reduce congestion, improve walking and bike paths, and improve public transportation.
Respondents will download a free application on their smartphone. The app logs data on where participants go over two days. Later, respondents will confirm, add to, and submit their information online.
Residents wishing to participate or learn more about the survey may visit: MAGtravelsurvey.org