MARKETING CASA GRANDE

As part of an ongoing effort to manage its image, brand and marketing strategy, the City of Casa Grande has recently launched a revamped website. The new site aims to improve user experience, navigation, and content. Residents, visitors and businesses are encouraged to explore the new website at casagrandeaz.gov.


Enhanced features on the new website include:

Mobile compatibility:
Created with smartphone and tablet users in mind, the website utilizes “responsive design” to display content correctly on both internet browsers and mobile devices.

Simplified page layouts:
In order to help users locate information more quickly, excess pages have been eliminated in favor of tabs. Each department page includes a Frequently Asked Questions (FAQ) tab that readily provides the information most often requested. Each sidebar contains relevant contact information, hours of operation, fees (if applicable), popular documents and links, along with a map to the department’s facility or office. Additionally, each page now includes a “News and Updates” section to provide timely, in-depth information on projects, events and news.


Searchable citywide calendar:
The calendar provides information on all upcoming events, classes, public notices and meetings. More detail is provided on the new site than on the previous site, and users can now search and filter the calendar by topic, venue or category.

Document center:
There is now a centralized location that houses key documents for all of the city’s departments. Users are able to search using document titles or keywords or browse by selecting the corresponding department’s folder.

One-click footer:
For easy navigation, the footer now contains links to the most utilized elements of the website. The sections of the footer include links to the most popular services, forms to report issues or problems to city staff, quick links to resource pages and links to stay connected with the city via social media, email notifications and Channel 11.


The City of Casa Grande utilizes many platforms to communicate and share its story. Looking for other ways to stay connected and informed?

E-newsletters:
Sign up to receive a variety of e-newsletters at casagrandeaz.gov. Simply select which list you’d like to join via the website footer and enter your email address to get news delivered directly to your inbox. Topics include library news, parks and recreation, City Beat newsletter, road closures, City Council news and general interest and news releases.

Cox Channel 11:
Watch local programs on Cable Channel 11, including “City Scene,” “Parade of Paws,” “Department Spotlights,” “City Tips,” and City Council study sessions and meetings. Not a Cox subscriber? Not a problem. You can also watch the live stream of Channel 11 anytime on the city website at www.casagrandeaz.gov.

Social Media:
Be social with us! Follow or like us on Twitter and Facebook. It’s a great way to stay informed about city events and news, and show your pride by letting your friends see why Casa Grande is a great place to live, work and play! Twitter: @cgazgov | Facebook: /cityofcg

For more articles like this, be sure to check out the entire “Casa Grande: A Growing Horizon” special section in the Fall 2017 Golden Corridor LIVING Magazine!