SEED SPOT Supports Superior Businesses

The Town of Superior has been working on economic revitalization for years, supporting historic and modern industries as well as nurturing the entrepreneurial spirit of its residents whenever possible.

During the last two years, a Phoenix-based nonprofit, SEED SPOT, has become one of the Town’s staunchest supporters and collaborators by making online and face-to-face resources available to new and growing business within its borders.

SEED SPOT offers webinars, two-day launch camps, six-week impact accelerators, tactical workshops and other support and information programs free to businesses with an address in or near Superior through a partnership with the town.

It is a 501(c)3 nonprofit agency formed to support entrepreneurs creating a business to improve lives or make the world a better place, said Arlynn Godinez, project manager for the Town of Superior’s Entrepreneurship and Innovation Center.

Based in Phoenix, it has helped new businesses in tech, health care, retail, hospitality, personal care and other sectors. It focuses on assisting women and other traditionally underrepresented entrepreneurs.

Godinez said SEED SPOT’s contributions to the Superior community since 2019 include:

  • Forty-nine entrepreneurs and owners of existing Superior businesses served through programming and mentorship.
  • Four successful ventures created (measured by survival, revenue, and hiring).
  • Forty hours of mentorship through National Mentor Network and SEED SPOT Team.
  • Twenty-seven virtual 2-Day Launch or Pivot Camps offered at $0 since December of 2019.
  • Eight free virtual webinars and workshops started in April.
  • Forty hours of direct support provided in Town of Superior Virtual Office Hours through a full-time Superior program manager.Town leaders conducted an extensive search for a business incubator/accelerator organization from the Phoenix area to help existing and new businesses grow.

    “The Town of Superior is fortunate to have a premier entrepreneur development firm such as SEED SPOT helping us to grow our local economy,” Mayor Mila Besich said.

    Jill Albertson, owner of Superior Skincare, said she’s grateful for the information and support Godinez and SEED SPOT have given the community. “One call in particular I especially appreciated connected several of us, and Arlynn led a very positive session on how to adjust and pivot when we weren’t able to do business as usual due to the pandemic. I love attending the calls when I don’t have clients!”

    For more information about SEED SPOT’s programs for Superior businesses, visit